Agreed. Unfortunately, it appears as though they are continuing to support this while cutting support for those races on the turf.
I think you have to look no further than Rupp and Solinsky to see how seriously the athletes themselves even take indoor track. In a two day national championship meet, which qualifies athletes to the world championship meet, both of these contenders for spots on the team are doubling, 1500/3000. Would a contender actually do such a double if he were taking the indoor season seriously? It's clear that these guys are treating even the national championship meet as a tune-up.
Regardless, to the main point I was making, was the last Lagat/Rupp match-up really a thriller? Sure, the USATF says so but just because the far superior athlete waited for 300 meters to go before he went for the win doesn't mean it was a thriller. Nothing against Rupp but that race was hardly a thriller and anyone who expects this race to play out with any significant difference to the last isn't paying enough attention.