Author Topic: Eat a breast for cancer?  (Read 2938 times)

0 Members and 1 Guest are viewing this topic.

Offline Andrew A.

  • NDCQ
  • Moderator
  • Senior Member
  • ****
  • Posts: 1611
  • Karma: 17
  • It is simple, but not easy.
    • Distance Running Observer
Eat a breast for cancer?
« on: May 09, 2010, 02:25:01 PM »
Talk about mixed messages, this is rather Orwellian.  It definitely seals my opinion of the Komen Foundation and its true values.  One of the comments I have seen: "many more women die of heart disease, for example, than breast cancer."
http://www.publicradio.org/columns/marketplace/business-news-briefs/2010/04/controversy_over_kfc_pink_buckets.html
http://www.elephantjournal.com/2010/05/kfcs-heart-attack-for-the-cure/
Why dink around? Go for it, be the best. It is worth whatever risk there is even if you fall short. You will be better.
‎"There is no such thing as an overachiever. We are all underachievers to varying degrees." - John Wooden.

Offline Ryan

  • Just another crazy runner
  • Administrator
  • Senior Member
  • ****
  • Posts: 8245
  • Karma: 11
  • 2011 Walleye Run
    • Hillrunner.com
Re: Eat a breast for cancer?
« Reply #1 on: May 10, 2010, 06:26:08 AM »
It does seem pretty ironic. I'm all for corporations showing some philanthropy. However, this seems like not the brightest way to go about it. KFC should have itself known better but the Komen Foundation itself has no excuse. It should not have agreed to such a deal.

Offline r-at-work

  • Senior Member
  • ****
  • Posts: 989
  • Karma: 6
Re: Eat a breast for cancer?
« Reply #2 on: May 10, 2010, 06:27:06 AM »
marketing...
"We run, not because we think it is doing us good, but because we enjoy it and cannot help ourselves..." Sir Roger Bannister

Offline Ryan

  • Just another crazy runner
  • Administrator
  • Senior Member
  • ****
  • Posts: 8245
  • Karma: 11
  • 2011 Walleye Run
    • Hillrunner.com
Re: Eat a breast for cancer?
« Reply #3 on: May 10, 2010, 06:46:44 AM »
Rita, surely that's what it is for KFC. They stand to make a boatload of money off of this. For an additional cost of 50 cents a bucket, that's a great promotional investment.

As for Komen, it appears they are more concerned about the money they receive than the messages their promotions send.

Offline Andrew A.

  • NDCQ
  • Moderator
  • Senior Member
  • ****
  • Posts: 1611
  • Karma: 17
  • It is simple, but not easy.
    • Distance Running Observer
Re: Eat a breast for cancer?
« Reply #4 on: May 10, 2010, 09:11:19 AM »
Komen partnering up with KFC to use the Komen image to market fast food does not send a positive message about how much Komen values its own image and marketing message.  It makes it look like Komen is really only interested in money - driven by blind greed - and does not really care about creating healthier lives.  What next, pink cigarettes and snuff cans?
Why dink around? Go for it, be the best. It is worth whatever risk there is even if you fall short. You will be better.
‎"There is no such thing as an overachiever. We are all underachievers to varying degrees." - John Wooden.

Offline Ed

  • 4 Consistent months and Counting!
  • Moderator
  • Senior Member
  • ****
  • Posts: 1144
  • Karma: 1
Re: Eat a breast for cancer?
« Reply #5 on: May 10, 2010, 12:06:06 PM »
Don't give them any ideas.
 
Eat a grease laden, cholesterol filled, hormone stufed piece of highly processed CRAP to make us a handfull of pennies.
 
Uh - no thank YOU!
Next Goal Race - Al's Run