Welcome! › Forums › Running Forum › How to make T&F/distance running more popular in the US? › Re: How to make T&F/distance running more popular in the US?
Just brainstorming here, but I wonder if there were medals for team championships instead of just focusing on individuals, would that help. Granted it would only be possible at the Olympics or World Championships, but it would give the casual fan a reason to watch events other than sprints and relays.
Of course for a long term solution, it would help if there were a way to increase the number kids participating in the sport.