So it seems we have seen the future with the PPV webcast from Boston, according to a note I received this evening:
Distance running fans in the United States can watch Sunday's Virgin London Marathon on Universal Sports, either online or on television.
Online, there will be a full-replay video on demand at http://www.UniversalSports.com at 8:00 a.m. EDT. This is a three hour replay, so viewers can see both the men's and women's races in full. There is a charge of $4.95 for the program.
On television, tune in at 11:00 a.m. for a two-hour edited show. Go to http://www.UniversalSports.com to find the location of their channel on your cable or satellite system or over-the-air.
So, the online replay provides an extra hour coverage, but costs $4.95. The television broadcast is free, but is a shorter, two-hour program.
So I will be scanning channelsurfing.net and justin.tv for a free streaming channel.