Well, the football home games (and basketball home games, to a lesser extent) – especially homecoming – are occasion to rally alumni/boosters. Of course most programs 'lose' money, it is difficult at best to account for exactly what income results from alumni giving to non-athletic departments and from increases in applications and enrollment as a result of having a high-profile athletic department. I would genuinely be shocked to see alumni giving to non-athletic departments ever drop as a result of there being a problem with the excesses of the athletic program, however. That would seemingly be what would need to happen for school administration to get the message that there is a conflict of interest between their mission and their action. Also, academic administration is not noted for being a bastion of creative thinking — jobs are lost over taking risks that bring poor results.