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I think we all know the reason they push this “crap” and will spin it to favor the three days of training idea is purely based on money. It is popular and therefore what those who want to make a quick buck are selling. They are also willing to take some “science” that is not very sound (not too mention would be laughed at by a real scientific community) and purport that it is proof of their theory.
Sometimes you cannot apply the thought of Mies Van der Rohe that less is more – sometimes less is not more.