I just saw a press release about this elsewhere and was about to post it. What a great concept. While the legend of Boston is still a powerful draw, for those who are just looking for a well organized event that focuses on the runner, this seems like a very compelling alternative.
BTW: Another thought. We always hear about how the slower runners supposedly “subsidize” the faster runners. If this race succeeds at that price point, it will offer some evidence of what I've stated all along: it's exactly the opposite, the faster runners are subsidizing the slower runners.