Very good point, I feel the same way. I am simply finding it interesting to see how this plays out through the various sectors. The mainstream media has seemingly been rather quick to embrace and investigate the merits of BFR. The mainstream running media (namely, RT & RW) has of course been reluctant, at best, and outright obnoxious, at worst. It seems like the most vocal opponents of anything resembling BFR are firmly indoctrinated with the running shoe industry corporatespeak, whether they profit from it or not.