Bank of America Chicago Marathon Announces New Name, New Logo

Welcome! Forums Running Forum Bank of America Chicago Marathon Announces New Name, New Logo

This topic contains 0 replies, has 1 voice, and was last updated by  Ryan 10 years, 11 months ago.

  • Author
  • #7010


    CHICAGO, IL (January 31, 2008)  In its first official move as steward of the 30-year-old
    Chicago Marathon, Bank of America today announced the legendary race will have a new name and
    fresh look for 2008. The now-titled Bank of America Chicago Marathon™ will take place on
    Sunday, October 12 with registration for the first 45,000 runners opening at midnight (CST) on
    Friday, February 1.
    With a focus on the future under a new name and in recognition of a legacy spanning three decades,
    the updated race logo incorporates images of the past and present. The redesigned mark maintains
    the recognizable male and female runner graphic that has depicted the race for more than 10 years
    while incorporating the red, white and blue flagscape that has made Bank of America one of the
    most recognizable brands in the United States.
    “It is our privilege and honor to continue the grand tradition of this iconic race and maintain the
    tenets that have established it as one of the five most prestigious marathons in the world,” said Bank
    of America Illinois President David Rudis. “We also plan to strengthen and grow the race by
    developing additional community and philanthropic programs and welcoming new sponsors. Today
    is the first day of what we believe will be an exciting new era for the Bank of America Chicago
    When registration opens to the public this Friday, it will officially launch a nine-month countdown
    to the race that annually registers 45,000 runners, attracts 1.5 million spectators and generates an
    estimated $140 million economic impact on the city of Chicago. As the running field annually
    represents all 50 states and more than 120 countries with 7,000 international runners, race weekend
    is recognized as one of the city’s most valuable tourism vehicles.
    In recent years, the Marathon has also become one of the largest single-day fundraisers in the city. In
    2007, the race’s charity program generated more than $10.5 million for 85 participating
    organizations and more than $38.5 million has been raised since its formal inception in 2002. Bank
    of America’s 2008 plans include the continuation of the program and the development of additional charitable efforts in conjunction with the bank’s established corporate philanthropic outreach that
    has pledged $1.5 billion nationally over 10 years. In 2007 alone, the bank contributed $200 million
    to hundreds of communities across the nation, including $30 million in Illinois, the majority of
    which benefited Chicago-based organizations and programs.
    Bank of America’s stewardship of the Marathon is a result of its acquisition of LaSalle Bank last
    fall. In so doing, Bank of America has added the Chicago Marathon to an impressive global
    sponsorship family that includes partnerships with the largest sports organizations in the world,
    including Major League Baseball®, NASCAR®, National Football League®, the PGA TOUR® and
    the 2008 U.S. Olympic Team®.
    “Bank of America has displayed an overwhelming enthusiasm for the Marathon since day one and
    the exciting developments we are working on for 2008 will be a great service to our runners,” said
    Executive Race Director Carey Pinkowski of Chicago Events Management, now in his 19th year
    overseeing the event. “The runners who choose to compete in our race and commit to the months of
    preparation are always our top priority and I am proud that providing the best possible experience for
    them will continue to be our number one goal.”
    The 2008 Bank of America Chicago Marathon will start and finish in Chicago’s Grant Park
    beginning at 8 a.m. on Sunday, October 12. Registration will open to the public on Friday, February
    1 and close when the participant capacity of 45,000 is reached. In advance of the race, a two-day
    Health & Fitness Expo will be held at McCormick Place on Friday, October 10 and Saturday,
    October 11. More information on the race, registration and how to get involved is available at
    Bank of America
    Bank of America is one of the world's largest financial institutions, serving individual consumers,
    small and middle market businesses and large corporations with a full range of banking, investing,
    asset management and other financial and risk-management products and services. The company
    provides unmatched convenience in the United States, serving more than 59 million consumer and
    small business relationships with more than 6,100 retail banking offices, nearly 19,000 ATMs and
    award-winning online banking with nearly 24 million active users. Bank of America is the No. 1
    overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender
    to minority-owned small businesses. The company serves clients in 175 countries and has
    relationships with 99 percent of the U.S. Fortune 500 companies and 80 percent of the Fortune
    Global 500. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock

You must be logged in to reply to this topic.