The presence of multiple champion Kenenisa Bekele is good for the World Cross Country Championships in Mombasa. He is always a big draw, a joy to watch on the track and in cross country running and his post-victory press interviews traditionally conducted in Amharric are inspiring.
If he loses in Mombasa, this would be one of the biggest upsets in athletics this year irrespective of what will happen at the Osaka world track and field championships in the summer. In victory, he will equally be a big draw for television and print media across the globe. Africa 2007
With his confirmed understudy in international competition, Sileshi Sihine, and younger brother Tariku Bekele, the world junior champion both in the Ethiopian line-up, a very competitive side is expected.