February 14, 2008 at 1:42 am #7037
NEW YORK – (February 11, 2008) – Running Times Editor-in-Chief, Jonathan Beverly, has announced the magazine's plans to debut its anticipated editorial redesign in the May 2008 issue. The magazine is published by Rodale Inc. Further solidifying its position in the marketplace, Running Times' new look will capture the power and passion of competitive runners and endurance athletes with compelling photojournalism, new and enhanced editorial content and unprecedented news and service.
The magazine's redesign will introduce two new monthly sections – the NCAA Section and the Master's Section – each featuring up-to-date training tips, reader profiles and expert advice. The NCAA Section, spearheaded by new contributing editor Chris Lear, author of Running with the Buffaloes and Sub-4, will provide college athletes direct access to coach / athlete profiles, team reports / statistics as well as training and racing advice from top coaches and timely topics such as the dos and don'ts of transitioning out of college and into the pros. An interactive, online channel will compliment the in-book NCAA Section. This marks the first-time in the magazine's 30-year history that it will strategically engage and focus on the rapidly growing competitive college market. The Master's Section will specifically target the 40+ master runner and offer competitive training techniques and resources for this experienced demographic.
“Today's field of college athletes is one of the most competitive in the history of the sport,” said Andrew Hersam, publishing director of the Runner's World Media Group. “Running Times recognizes the importance of these talented athletes and has created an exciting editorial product to meet their specific needs.”
The May 2008 issue will also expand existing sections including the High School Section – bringing stories of the nation's best prep runners to life along with industry advice on scholastic running, science features and timely news / information and Running Shorts – the “reader favorite” front-of-book section enhanced to deliver a variety of news, notes, new product information and colorful interviews with some of today's most accomplished distance runners.
“The newly-redesigned Running Times has raised the bar in terms of editorial excellence,” says Beverly. “As a magazine that focuses exclusively on the highly competitive runner, we are committed to delivering coverage that speaks to seasoned runners of all ages and levels of training. We are confident that new and existing readers will be impressed with the many editorial and visual upgrades.”
About Running Times
Running Times, founded in 1977, covers the racing culture, explores the science and health effects of training and the training philosophies and practices of top athletes and coaches. Purchased by Rodale in 2007, Running Times also provides race reports and results, rates and profiles elite runners and provides stories and commentary that reflect the dedicated runner's worldview. Its online property, RunningTimes.com, provides an extensive database of races and other relevant information.
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